Samsung Unveils World's Brightest QD-OLED TV with Peak Brightness of 4500 Nits

This newly unveiled 77-inch 2026 QD-OLED TV utilizes newly optimized organic materials, achieving a peak brightness of 4500 nits. This is one of the highest brightness levels achieved by self-emissive TVs. QD-OLED achieves its peak brightness by combining the maximum brightness of each RGB component, showcasing Samsung's absolute strength. Compared to competitors with similar peak brightness, QD-OLED exhibits more vibrant color reproduction and higher perceived brightness, further enhancing compatibility with AI-based image optimization technologies.

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Over the past two years, Samsung has captured a significant share of the high-end TV and monitor market thanks to the powerful overall specifications of its QD-OLED panels and their advantages in brightness and color. This has not only helped Samsung maintain its leading position in the TV market but also secured a top-two ranking in the OLED monitor market. Many display brands have chosen Samsung's QD-OLED panels for their flagship models.