The West is shaken: China is not scary; what's scary is that it has led the US in the monitor market by 10 years and successfully reclaimed its title as the world's screen king.

For over a decade, the global display panel market was dominated by South Korean and Japanese manufacturers such as Samsung Display and LG Display. However, in 2025, a turning point that shook the entire industry quietly arrived – Chinese display companies achieved a global market share of 52.1% for the first time, successfully regaining control.

According to relevant data, in the first half of 2025, the total sales of major global panel manufacturers reached $56.2 billion, with Chinese mainland manufacturers contributing approximately $29.3 billion, a year-on-year increase of 7%, propelling their market share to 52.1%. In stark contrast, South Korean manufacturers saw a 9.5% year-on-year decline in sales, with their market share falling to approximately 30%; Japanese companies struggled even more, holding only about 3.5%.

Not only did Chinese manufacturers surpass their South Korean counterparts in scale, but their profitability also saw a significant leap. TCL CSOT (TCL Huaxing) achieved a net profit of 4.32 billion yuan in the first half of the year, a year-on-year increase of 74%; BOE Technology Group (BOE) achieved a net profit of 3.25 billion yuan, a year-on-year increase of 42.15%. In the global ranking of panel manufacturers' profits, China ranks second only to Samsung.

Chinese companies are no longer content with simply "making large, cheap panels," but are breaking through in high-value-added, high-end, large-size products, reversing the past stereotype of "low-quality, low-cost."

Chinese manufacturers have never stopped pursuing next-generation display technologies. New displays, represented by OLED, are becoming the new main battleground for Chinese companies. According to market research, China's share of OLED panel production capacity/shipments will continue to increase in 2025. Especially in the field of small and medium-sized AMOLED (screens for mobile phones, tablets, and laptops), Chinese manufacturers have already achieved a market share of over 50%, meaning that from the underlying supply chain to end products, Chinese manufacturers are building a complete closed loop from "panel-module-complete device."

Meanwhile, some analysts predict that by 2028, the overall production capacity of China's display industry will account for approximately 75% of the global total. In other words, China's progress isn't simply about "catching up"; it has already made OLED its primary focus for the next stage—using scale, cost, and supply chain integration capabilities to launch a comprehensive challenge to the traditional South Korean and Japanese oligopolies.

Many people see the future trajectory as "US—Silicon Valley—High Technology → Chips/Software/AI," but they overlook the equally crucial display panel industry chain. The rise of China's display industry today means that Chinese manufacturers have already dominated the global supply chain for the "universal basic component" of screens in most smart devices and terminals (smartphones/tablets/laptops/TVs/automotive/wearable devices, etc.).

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China not only has production capacity, but also a complete supply chain advantage, from raw materials, panel manufacturing, and module packaging to complete assembly and product design—this gives it far more influence and profit margins than simply "OEM" manufacturing.

As emerging technologies (OLED, Mini-LED, flexible screens, automotive displays, AI-driven large screens, AR/VR, etc.) gradually become widespread globally, Chinese manufacturers have already secured their positions in terms of industrial structure and production capacity.

Therefore, this achievement of "over 50% global market share" is not merely a recapture of past market share, but also signifies China's comprehensive leadership in the display industry chain—a leadership that is likely to last for 5-10 years.

In summary, China's rise in the display industry is not just about "technological overtaking" or "market share reversal," but rather—China has the potential to truly become the "screen king" of global terminal hardware technology and supply chain in the next 5-10 years.

You may rarely pay attention to the term "display panel," but it is the "visual entry point" we encounter most frequently every day in mobile phones, computers, televisions, car dashboards, and smart wearable devices. When Chinese manufacturers firmly grasp this entry point—meaning that even if the US, Japan, and South Korea still lead in software, chips, and AI—China has quietly taken center stage in the new world of "hardware + supply chain + terminal experience."

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